As founder of CashmanCo, Leigh leads the company’s growth and vision and advises clients across all facets of PR. She is a publicist at her core with 15 years of experience building narratives and strategies for highly discerning executives and high growth businesses. She grew up in the suburbs of Philadelphia, spent many years calling New York City home and now resides between West Palm Beach, FL and Nantucket.

As an Account Director, Lara leads media strategy, thought leadership and account management for a range of clients. She brings more than 20 years of experience managing integrated communications and marketing programs, building brand narratives, and go-to-market strategies for organizations across the financial services, hospitality, and media sectors. Lara holds a Bachelor of Arts degree in International Relations from Boston University and an M.B.A. in International Business from the Thunderbird School of Global Management. She resides in Miami, FL.

Ruth Gaviria has spent 25+ years building and leading marketing organizations inside major American brands. She served as EVP of Corporate Marketing at Univision, was Audacy's first-ever Chief Marketing Officer, and most recently led marketing as CMO of The Elevate Prize Foundation. Her early career includes brand leadership roles at Colgate-Palmolive and Procter & Gamble. She served on the board of St. Jude Children's Research Hospital for 11 years, holds a degree from Tulane University, and is fully bilingual in English and Spanish.

Jamie supports the firm with administrative work and client research, while gaining hands-on PR experience. Jamie brings a well-rounded foundation in marketing, media sales, and communications, having held roles as an administrative intern at a performing arts center and a media sales intern at a digital media company. Jamie attended Palm Beach Atlantic University, where she received her Bachelor’s in Marketing and worked as an assistant to the Campus Visits Coordinator. Jamie has a passion for people and enjoys creative industries that allow her to continue to cultivate her skills.

Kaitlyn Fitzgerald brings a dynamic mix of storytelling, media relations, and strategic communications expertise across fast-moving industries. With a background in B2B tech PR and content strategy, Kaitlyn has supported clients within the AI, cybersecurity, advertising and marketing sectors, among others. She partners with teams to shape executive communications, drive thought leadership efforts and build media strategies that turn complex ideas into impactful stories. Kaitlyn earned her B.A. in English Writing from Marist College and currently resides in New York.

Monica is a strategy and media relations consultant for CashmanCo. With over 15 years of experience providing PR strategy, counsel and content support to businesses in media, marketing and advertising, Monica is a frequent contributor to the team’s knowledge basis and client planning.

Lorin is a graphic designer, illustrator, and educator. He leads internal design initiatives at CashmanCo and collaborates on select client projects. With a diverse background that spans advertising agencies, in-house roles for retail brands, and startups, he brings a multifaceted perspective to every assignment. Lorin currently teaches at Maine College of Art & Design and CalArts in Valencia, California, and has previously held faculty positions at Parsons and Pratt in New York City. He earned his BFA from CalArts.

Caroline Richards is a writer and content contributor at CashmanCo. A graduate of Trinity College, Hartford, Caroline received her B.A. in English and Anthropology before going on to get her MFA at Virginia Commonwealth University. She previously taught undergraduate English and creative writing at VCU, and served as the managing editor of the online literary journal Blackbird from 2023 to 2025. She is based in Richmond, Virginia.