We are a team of seasoned PR and digital experts who guide highly disruptive businesses and founders — that is, b2b tech solutions, platforms, AI innovators, agencies and consultancies, entertainment studios, and the slew of companies that exist around and between these worlds. We serve as advisors, PR strategists, communications partners, and reputation builders to their founders, executives, and innovators of all sorts.
Our team has worked inside of some of the most cutting-edge businesses and PR firms, collecting decades of experience and, with it, varied and deep knowledge of how companies grow through effective PR. These collective experiences give us a bird’s-eye view of the media landscape — seeing opportunities, trends, and challenges that industry-specific teams are often blind to. And, because we are all seasoned and senior talent, we work swiftly and strategically – allowing for decisions to be made on the spot, action to ensue quickly, and the end of the time-consuming tango of calls and emails to “loop everyone in.”
Our Team
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Leigh Cashman | Founder
As founder of CashmanCo, Leigh leads the company’s growth and vision and advises clients across all facets of PR. She is a publicist at her core with 15 years of experience building narratives and strategies for highly discerning executives and high growth businesses. She grew up in the suburbs of Philadelphia, spent many years calling New York City home and now resides between West Palm Beach, FL and Nantucket.
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Eunice Ng | Account Director
As an Account Director, Eunice leads strategy and PR efforts for tech and executive visibility clients. She is a communications leader with over a decade of in-house and agency experience and has founded communications functions in startups and multinational corporations, shaping the company's brand narrative at each stage of growth. As a former journalist, she is focused on helping clients discover and capitalize on stories that resonate with their audiences. Eunice has masters degrees from the London School of Economics and Oxford University, and is based in New York.
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Kristen Carmen | Account Director
As an Account Director, Kristen leads client management across a range of industries, adapting counsel and content to make complex ideas resonate. She is a strategic storyteller with over a decade of experience in B2B and B2B2C communications, both in-house and at agencies. A true generalist, Kristen has led integrated campaigns across professional services, real estate, fintech, healthcare, higher education and more, bringing a consistent focus on executive thought leadership, media training, messaging, and reputation building. Kristen received her B.A. from Dickinson College and is now based in Manhattan.
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Amanda Grieco | Senior Account Executive
Amanda brings a deep understanding of earned media and influencer relations, as well as client management, broadcast integrations, and more. With a background in fashion and lifestyle, Amanda has worked with clients including Ferragamo, BIC, Columbia, Henkel, Rockport, and more, attending to large-scale event planning and securing media placements. Since transitioning to the world of tech, she works closely with her teams to orchestrate media strategy, thought leadership planning, and award openings. Amanda received her B.A. from Fordham University, as well as her M.A. in Communication & Media Studies from Rutgers University.
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Kaitlyn Fitzgerald | Senior Account Executive
Kaitlyn Fitzgerald brings a dynamic mix of storytelling, media relations, and strategic communications expertise across fast-moving industries. With a background in B2B tech PR and content strategy, Kaitlyn has supported clients within the AI, cybersecurity, advertising and marketing sectors, among others. She partners with teams to shape executive communications, drive thought leadership efforts and build media strategies that turn complex ideas into impactful stories. Kaitlyn earned her B.A. in English Writing from Marist College and currently resides in New York.
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Monica Fischgrund | Strategy + Media Relations
Monica is a strategy and media relations consultant for CashmanCo. With over 15 years of experience providing PR strategy, counsel and content support to businesses in media, marketing and advertising, Monica is a frequent contributor to the team’s knowledge basis and client planning.
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Lorin Brown | Designer
Lorin is a graphic designer, illustrator, and educator. He leads internal design initiatives at CashmanCo and collaborates on select client projects. With a diverse background that spans advertising agencies, in-house roles for retail brands, and startups, he brings a multifaceted perspective to every assignment. Lorin currently teaches at Maine College of Art & Design and CalArts in Valencia, California, and has previously held faculty positions at Parsons and Pratt in New York City. He earned his BFA from CalArts.
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Caroline Richards | Account Executive
Caroline Richards is a writer and content contributor at CashmanCo. A graduate of Trinity College, Hartford, Caroline received her B.A. in English and Anthropology before going on to get her MFA at Virginia Commonwealth University. She previously taught undergraduate English and creative writing at VCU, and served as the managing editor of the online literary journal Blackbird from 2023 to 2025. She is based in Richmond, Virginia.