As founder of CashmanCo, Leigh leads the company’s growth and vision, acting as equal parts strategist, advisor and truth teller. She is a publicist at her core with 15 years of experience building narratives and strategies for highly discerning executives and high growth businesses. She grew up in the suburbs of Philadelphia, spent many years calling New York City home and now resides between West Palm Beach, FL and Nantucket.

As a Vice President, Allie drives impactful media relations strategies for clients and helps them build meaningful press relationships. Allie Novak is former TV producer turned communications and media relations expert. Over the past decade, she has advised B2B and B2C executives and companies across industries - from corporations to startups - to uncover compelling stories and bring them to life. Prior, she was an external communications leader at IBM. Allie holds a B.A. in Communications and Political Science from Rutgers University.

As Director of PR at CashmanCo, Kristen leads client management across a range of industries, adapting counsel and content to make complex ideas resonate. She is a strategic storyteller with over a decade of experience in B2B and B2B2C communications, both in-house and at agencies. A true generalist, Kristen has led integrated campaigns across professional services, real estate, fintech, healthcare, higher education and more, bringing a consistent focus on executive thought leadership, media training, messaging, and reputation building. Kristen received her B.A. from Dickinson College and is now based in Manhattan. 

Amanda brings a deep understanding of earned media and influencer relations, as well as client management, broadcast integrations, and more. With a background in fashion and lifestyle, Amanda has worked with clients including Ferragamo, BIC, Columbia, Henkel, Rockport, and more, attending to large-scale event planning and securing media placements. Since transitioning to the world of tech, she works closely with her teams to orchestrate media strategy, thought leadership planning, and award openings. Amanda received her B.A. from Fordham University, as well as her M.A. in Communication & Media Studies from Rutgers University.

Kaitlyn Fitzgerald brings a dynamic mix of storytelling, media relations, and strategic communications expertise across fast-moving industries. With a background in B2B tech PR and content strategy, Kaitlyn has supported clients within the AI, cybersecurity, advertising and marketing sectors, among others. She partners with teams to shape executive communications, drive thought leadership efforts and build media strategies that turn complex ideas into impactful stories. Kaitlyn earned her B.A. in English Writing from Marist College and currently resides in New York.

Monica is a strategy and media relations consultant for CashmanCo. With over 15 years of experience providing PR strategy, counsel and content support to businesses in media, marketing and advertising, Monica is a frequent contributor to the team’s knowledge basis and client planning.

Lorin is a graphic designer, illustrator, and educator. He leads internal design initiatives at CashmanCo and collaborates on select client projects. With a diverse background that spans advertising agencies, in-house roles for retail brands, and startups, he brings a multifaceted perspective to every assignment. Lorin currently teaches at Maine College of Art & Design and CalArts in Valencia, California, and has previously held faculty positions at Parsons and Pratt in New York City. He earned his BFA from CalArts.

Caroline Richards is a writer and content contributor at CashmanCo. A graduate of Trinity College, Hartford, Caroline received her B.A. in English and Anthropology before going on to get her MFA at Virginia Commonwealth University. She previously taught undergraduate English and creative writing at VCU, and served as the managing editor of the online literary journal Blackbird from 2023 to 2025. She is based in Richmond, Virginia.